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As Above, So Below: Competition for US Experimental Film and Video in the UK

Presented at the Society for Cinema and Media Studies conference, Chicago, 10 March 2007

The place of the US feature film in the international market, and individual national markets, is well known. What has received less attention is the position of US experimental film and video in other national contexts. This paper will demonstrate the continuing centrality of US works to UK experimental film and video institutions.

From the late 1960s, exposing US experimental works was the job of the London Film-Makers' Co-op, sister to the New York Film-Makers' Co-op. When a commercial distributor/exhibitor attempted to enter in the early 1970s, LFMC used Co-op solidarity to stop them getting any films, arguing that such competition (loss of income and significance) would destroy the LFMC. When the Arts Council started exhibition and touring schemes in the mid-1970s, such a boycott could not be organised, even among UK artists. These schemes quickly absorbed LFMC activities, from hosting visiting filmmakers to supplying prints to galleries and art colleges. But the AC's first touring package was of US artist Stan Brakhage, the most popular and highest earning artist in LFMC's catalogue. Likewise, US work went in as context for gallery shows of UK work. When the AC expanded the volume of this in the early 1980s, one of the first packages was US video art straight from a show at The Kitchen in New York. This operation reduced the video artists' distributor, London Video Arts, to a dispatch agency on contract to the AC. Through the 1980s, the AC's initially internal film and video touring unit Film and Video Umbrella organised speaking tours, including for P Adams Sitney with an US underground film retrospective, and retrospectives of US makers Andy Warhol, the Kuchar Bros., and Maya Deren. In the austere late-80s, LFMC and LVA did what they could to sabotage FVU's heavily subsidised competition. In the early 1990s, FVU began to guarantee supply with exclusive contracts with makers, and the most famous to enter into such was US video artist Bill Viola.

US experimental works had attained dominance in the UK before LFMC started in 1966, and have provided inspiration and financial support to the UK artists' distributor/exhibitors LFMC and LVA. Thus the relationship is not simply competitive, the US works are integral to the UK situation, as are its feature films in the UK commercial market. The competition between the UK parties shows this and its longevity, while illuminating the internal structure of the UK experimental film and video 'market'.

Dr Peter Thomas
Post Doctoral Research Fellow on the AHRC funded project 'Databasing Key Documents and Narrative Chronologies of Artists' Film and Video Distributors in the UK', University of Sunderland
peter.thomas-1@sunderland.ac.uk